Description

Sara Varni (@saravarnibright) is CMO at Twilio. On this episode we talk about:

• Managing a 250+ person marketing team
• The key metrics Twilio marketing reports on (and why you should simplify your metrics)
• The 4 Horseman of Pipeline
• The marketing team planning process
• Her path to CMO as a product marketer (and the different ways to come up as CMO)
• Working with the CEO as CMO and how to get on the same page

PS. here's a secret offer to join DGMG for just $1. Join 2,300+ B2B marketers in the DGMG community today. See you in there.

Thanks to our friends at Hatch for producing this episode -- you can get unlimited podcast editing at www.usehatch.fm.