In our first episode, we chat about why we made this podcast, why sales and marketing don't typically get along, and ways to improve the relationship.
Specifically, we cover:
1) Personality differences between sales and marketing
2) How to better understand and connect with your GTM counterpart
3) What to look for in a sales or marketing leadership hire
4) Why you need to trust your GTM leader
5) Tips on how we improved our sales and marketing relationship
I drink a glass of red wine 🍷 and Ben drinks a Bud Light 🍻
Hope you enjoy - Natalie (Head of Growth at Navattic)
