Today we’re learning from the CMO of one of the hottest brands in B2B - that’s Tricia Gellman, the CMO of Drift. She shares openly about how she and the executive team at this big, bold, beloved, fast-growing SaaS company saw down and around the corner in this unprecedented time to act quickly for the health of the team - AND for the business.
Listen in as Tricia talks about the hard conversations they had early on, and also the creative innovative thinking that came as a result - and what state of mind you should have to do the same.
Key Takeaways
🛡 Protecting people and growth
⚡️ The creation of The Rev Growth Summit
⏰ How Drift can help marketers now
👓 Focusing more on the customer
➕ Adding value to the future of sales and marketing
✅ Setting priorities for the team
🗣 Advice for marketers