What if the content you create today could be your most valuable asset tomorrow—even years from now? Are you ready for a future where personalization trumps SEO, and your authority depends on how specifically you serve your niche?
In this episode, Jason Cutter and guest David Barnett dive deep into how technology, AI, and market shifts are reshaping the business brokerage landscape. The core insight: brokers who invest in quality, evergreen, and highly-specific content will survive and thrive as internet filters get smarter and clients demand specialized expertise. Instead of playing SEO games, the key is to anticipate what your ideal clients will truly need and become the obvious choice by speaking directly to their situation.
Learn from David, an experienced dealmaker and content creator, who shares real-world lessons on the tech changes coming to M&A, the surprising resilience of business owners in uncertain times, and why ethics and patience are an essential foundation for success in brokerage. They also discuss pitfalls to avoid, the right kind of marketing wish lists, and why playing the long game is the only safe bet.
Subscribe for more insights on how to grow your deal flow and become a trusted advisor. Share this episode with another broker ready to evolve for the next decade of deal-making.
