B.J. Talley joins our latest episode to discuss Gladius Communications which he founded in 2019. B.J. takes us through the impetus that made him make the jump after a 20 year very successful run as a corporate communications lead and other high ranking positions at many major employers including working as a civilian public affairs officer with the US Navy. B.J. takes us through how his diverse background prepared him to make this leap to entrepreneurship. He discusses a couple interesting account projects he's worked on over the years worth a listen. B.J. details Gladius Communications' philosophy he developed,, and how he best serves his clients to set them up for results from the moment of engagement. Gladius specializes in M&A work, spinoffs, employee onboarding, and exit interviews. They also do crisis and corporate communications, and much more. B.J. also takes us on his path to return to his home state of North Carolina after 20 years living in a myriad of great cities crafting his career. Chapel Hill, N.C. is home to him, where he went to college at UNC with his wife, and it gave them both as well as their daughter the opportunity to be close to family. B.J. also started his firm in 2019 shortly before the pandemic, and he chronicles the initial shock and challenges to a new business owner the pandemic presented, and how Gladius had to adjust as they were just building clients. With that said, Gladius has come roaring back in 2021, and B.J. gives his outlook on the PR industry which is in demand currently, as well as designing Gladius Communications "location agnostic" model for the the new ways of the world. He also sprinkles in the interview advice to people thinking about launching their own business, and to PR practitioners both starting and in the middle of their careers. An exciting deep dive with a forward thinking entrepreneur forging a successful company on the cutting edge of the PR space. Enjoy! www.gladiuspr.com
