Description

Tracy Young sits down with Anastasiia Binns, Head of Revenue Operations at Semble, a patient management system for private healthcare providers in the UK. They discuss Anastasiia’s unique journey from a background in social anthropology to becoming a leader in Revenue Operations (RevOps). The conversation covers critical topics like balancing operational efficiency with empathy, transitioning roles within a company, and building RevOps functions from scratch.

Key Highlights:

Anastasiia’s Unique Path:

Anastasiia shares how her degree in social anthropology shaped her open-minded approach in RevOps, especially regarding cultural relativism and understanding how different departments or companies operate within their own context.

RevOps Foundations:

Anastasiia outlines her process for establishing RevOps functions, focusing on three key pillars:

1. Operational Efficiency: Ensuring processes, tools, and KPIs are well-organized.
2. Disaster Readiness: Preparing for worst-case scenarios and ensuring continuity.
3. Strategic Growth: Making incremental improvements after laying the groundwork.

Challenges in RevOps:

Anastasiia discusses one of her toughest projects: managing 12 different CRM systems within a large organization, which she streamlined by implementing a simple, yet effective SharePoint system.

Tech Bloat and Lean RevOps:

The discussion dives into tech bloat, how startups can quickly accumulate unnecessary tools, and Anastasiia’s advice to approach tech purchasing as if it’s coming out of your own wallet. She also talks about keeping RevOps simple and lean by focusing on MVP solutions before adding complexity.

Advice for Aspiring Leaders:

Anastasiia emphasizes the importance of standing up for what you believe is right in the workplace, even if it means challenging the status quo. She also offers practical advice for handling crises, such as staying calm under pressure and leading by example.