Summary:
In this episode, Tracy sits down with Jess Schultz, founder of Amplify Group, to talk about building a consistent, scalable go-to-market strategy. Jess shares her journey from finance to sales, her experience in venture capital, and how she identified the need for fractional go-to-market and RevOps leadership. She emphasizes the importance of trusting the process, building good habits, and maintaining clear ICPs and positioning. Jess also dives into early-stage sales challenges, the evolving role of RevOps, and how AI is reshaping—but not replacing—the fundamentals of human-centered selling. Plus, hear Jess’s advice for founders preparing to scale, her views on bridging sales and marketing teams, and why consistency wins in the long run.
Key Topics:
Building pipeline through consistent personal marketing
Moving from founder-led sales to a scalable GTM motion
The biggest mistakes early-stage companies make with sales and RevOps
How AI is changing (and not changing) the B2B sales process
The future of RevOps as a strategic growth function
Why clarity and consistency are the foundation of growth
