Tracy sits down with Jin Chang, CEO and co-founder of Fieldguide. They discuss Jin’s background, including his upbringing as an immigrant from South Korea and how his parents’ struggles influenced his values and work ethic. Jin shares his journey from working at Ernst & Young and founding a cryptocurrency company to co-founding FieldGuide in 2020.
Fieldguide, an AI platform for CPA firms, automates tedious tasks in accounting and auditing, helping alleviate burnout and improve efficiency. Jin explains the significant talent shortage in the CPA industry and how Fieldguide addresses this by automating manual processes, such as auditing financial statements.
They also discuss Fieldguide’s recent Series B funding, which will be used to enhance AI capabilities, expand into new practice areas, and increase marketing efforts. Jin emphasizes the importance of understanding customer workflows and building products that genuinely meet their needs, a lesson he learned from his previous experience at Atrium.
The conversation highlights the challenges and opportunities in the accounting industry and the role of AI in transforming traditional workflows.
