“Purpose without profit is a dream. Profit without purpose is meaningless.” - Haley Boehning
Every time we have a call with Haley, we always think “wow, we should have recorded that.”
Well, lucky you!
We finally recorded a conversation.
Haley was the perfect first interview for Flying the Coop.
She is an expert at purpose.
In this episode, we cover juicy questions like:
And our personal favorite question: How do you make the business case for ‘purpose’ without sounding too ‘woo woo?’
We loved this conversation.
In fact, after this convo we had a full hour session to rework Strange Birds’ purpose, which then turned into a 6-email series in our newsletter of how we unclucked our messaging.
Action items from this conversation:
Here's where to find more from Haley:
Flying the Coop is brought to you by Strange Birds, a messaging co-op that gives a flying duck. From websites to onboarding flows, launches to long-term strategy: if you want your brand, offers, and experience to tell the same story, we can help.
Find us at http://strangebirds.land
