Driving external traffic to Amazon listings is an essential strategy for the successful Amazon seller in 2023 & beyond.
The data that is now available to you can help you make educated marketing decisions to grow your Amazon sales quickly - but Amazon’s out of the box solution with its Attribution program is somewhat limited.
This week’s guest on the Brand Builder Show is Kfir Abud, co-founder of Attribution Insights.
In the episode, we talked about how Attribution works, some best practices for setting campaigns up, and some of the external traffic strategies you should be considering.
We also talked about what Kfir’s most successful clients are doing with external traffic right now.
00:00 Introduction to Guest: Kfir Abud
01:20 Background of Kfir Abud on e-commerce
02:47 Kfir’s favorite five
09:18 What is Attribution? How do sellers use it?
11:30 Weakness of Attribution vs Pixel
16:04 Campaigns on Attribution
19:02 Influencer Marketing
22:34 Best Practices on Attribution
25:25 Where do clients usually use Attribution?
28:01 Future of external traffic
32:40 Kfir’s choice of external traffic method
34:03 Where can people find Attribution Insights?
