Learn how Samantha Kozuch built a thriving eCommerce brand simply by solving problems for her audience.
Follow Samantha: https://www.instagram.com/samanthakozuch/
Samantha’s podcast: https://podcasts.apple.com/us/podcast/money-mindset-and-manicures-with-samantha-kozuch/id1697694007
Learn more about the Maniscripting Journal: https://maniscripting.com/
Get our weekly eCom Memo: https://brandbuilderuni.com/newsletter
Talking Points
- 00:00 - Introduction to Guest: Samantha Kozuch
- 01:49 - Samantha’s eCommerce Journey
- 07:38 - Building Confidence for the Launch of Her First Product
- 11:02 - The Appeal of Physical Products over Digital
- 14:04 - The Development Journey of Samantha's Journal
- 17:32 - Dealing with Product Delays
- 20:19 - Establishing Relationships with Manufacturers
- 23:37 - Multi-Channel Marketing Strategies for the Product
- 28:23 - Harnessing the Power of Affiliate Marketing
- 31:58 - Future Plans: Brand Direction and Personal Involvement
- 35:34 - Dynamics of Working with a Fiancé as a Business Partner
- 38:24 - Business Advice from Samantha
- 40:21 - Where to Connect with Samantha Online
