How do you build partnerships and strengthen business-to-business (B2B) relationships with agencies or introducers to grow your business?
In this episode, we talk to Jonny Miller, WPMaintain Agency Partner and Director/Founder of Outlines Design. Jonny explains his approach to implementing partnership or affiliate programs for his business.
Episode Highlights and Topics:
- Outlines Design: Builds websites for recruitment and professional services
- Why WordPress? Challenges an internal content management system creates
- Niche down or not? Jonny is not a website designer for everyone—started with startups
- Recruitment Route: Greater scope with broader sales approach to expand the network
- Pain Points: Know and understand your clients to offer help and recommend solutions
- Partner Program: Reflects on client referrals and rewarding team experience
- Affiliate Program Structure: Pros, cons, and challenges of exclusivity or not?
- Getting Started: Businesses should keep partner programs as open as possible
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