In this episode, Gaby Galea talks to Sean Brison, Head of Growth at Lasso, about content creation and running a writing team. Lasso is an all-in-one affiliate marketing plugin for WordPress.
Episode Highlights and Topics:
- Lasso: Built out of necessity based on trials of working with other plugins.
- Content Creation Fundamentals: Know your target audience and company’s principles.
- Key Ingredients: Impartiality, authenticity, and conversational makes for good content.
- Selfless Mentality/Ethical Marketing: How much value can you provide to customers?
- Affiliate Content: Search queries, product reviews/comparisons, how-to guides work best.
- Buyer’s Journey: Content sparks interest in specific products to meet specific needs.
- Boxes, Buttons, Tables, Lists: Add these to posts to help produce content that converts.
- Link Real Estate: People click different things, give them more options/places to click.
- Lasso’s Roadmap: How to order, group, put content into pillars using keywords.
- Affiliates: Take care of those people who actively promote your product.
- Mediums: Get good at one before moving on to another to repurpose content.
- Giveaways: Create buzz, increase views. People love freebies, discounts, and coupons.
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