In this episode, Gaby Galea talks to Adrian Tobey from Groundhogg about lessons he has learned in the WordPress plugins business. Groundhogg offers marketing automation and CRM for agencies and small businesses using WordPress. Adrian has built thousands if not millions of marketing campaigns, sales funnels, and email sequences on behalf of other companies to solve legitimate problems and generate results.
Episode Highlights and Topics:
- Shoemaker’s Son Syndrome: Similar to digital marketing agencies focusing on others.
- Same Issues, Different Day: How to migrate and integrate with WordPress?
- FormLift: Adrian’s first freemium business in WordPress to integrate Infusionsoft forms
- Dropout: Education through experience was better than education through classroom
- Pain Points: The best products are the ones that solve problems.
- Pricing Model: Pros and cons of choosing freemium or premium product plans.
- Cost Perception Fallacy: Specific marketing/CRM problems are expected to cost money.
- Buy it! Eliminate the possibility of someone not spending money on your product.
- Adrian’s Marketing Strategy: Don’t market free, but market paid to set expectations.
- Post Status: Who’s who of WordPress business network/community is real and works.
- Reviews: How/when to ask for and get the social proof needed to sell and support the product.
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