In this episode, Gaby Galea talks to David Vogelpohl, VP of growth at WP Engine, about optimizing a WooCommerce store’s performance for increased conversions and WP Engine’s WooCommerce hosting plans.
Episode Highlights and Topics:
- Speed Optimization: David describes how speed directly influences sales.
- Core Web Vitals: Google uses page performance as a ranking factor.
- Google considers 3 components for a Core Web Vitals score:
- Largest Contentful Paint (LCP)
- Cumulative Layout Shift (CLS)
- First Input Delay (FID)
- Plugin Performance: Evaluate yearly to determine if purpose is to generate value, money.
- PageSpeed Metric: Compare and segment mobile, geography, and ISP levels.
- Hosting: Woo stores are dynamic and why it matters - no significant caching, core server.
- Content Distribution Network (CDN): Stores website pieces on servers around the world.
- ElasticPress: Solution that makes WordPress search better to make conversions/sales.
- Cheaper, Expensive, or Managed: How to select the best hosting option, price, provider.
- Fundamental Mission: Deliver performance, ease into market, and drive more sales.
- Visuals: Images and themes impact speed optimization, but CDN helps Woo stores.
- Page Builder Plugins: Functional tools to fill in critical holes and gaps to deliver value.
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