Description

When COVID-19 struck, many businesses were hard-hit, but at the same time, businesses started and our guest went for the latter despite the difficulties. In this episode of Life Unedited: Working Women, listen to Alisa McCabe’s interview with the amazing CEO of Milestone Franchising, Lisa Linkowsky, as she offers valuable tips and advice on everything from choosing the right franchise to building a successful business.

Lisa Linkowsky has over thirty years of extensive experience in consumer marketing, sales, project management, and strategic planning. After working at various Fortune 500 and mid-sized companies, Lisa followed her entrepreneurial spirit and became one of the first BirthdayPak franchise owners in 2014, where she was a key member of their Franchise Forum as well as a trainer and mentor.   Milestone Franchising is her second business venture and a direct result of her franchise ownership experience. Working across the country, Lisa offers a realistic approach to business ownership allowing her candidates an objective understanding of franchising and only introducing concepts that have a sound foundation. A visionary business builder who wants to inspire and influence positive change in the world. Lisa is also the host of Franchise Focus, a weekly TV show on the RVN streaming platform. She speaks with a wide variety of industry experts in the franchising world.

[00:01 – 05:58] How Franchising Can Be a Great Way to Start

• The impact of the pandemic - closing the business in March 2020
• Lisa started her own franchise consulting business in October 2020
• Matching entrepreneurs with businesses that can help them achieve their goals
• Recognizing the step-by-step process and access to resources of franchises

[05:59  – 16:15] The Ins and Outs of the Franchise Industry

• The caveat to franchising - it’s not as simple as it may seem
• In discussing qualifications and background, honesty is key
• The relevance of franchising during the pandemic
• Focusing on what you are doing triggers immense accomplishment

[16:16  – 21:04] A Look into an Effective Personal Living

• Be wary of how you manage your time
• Men versus women on taking risks
• Striking the balance to take action and reach success

[21:05 – 28:26] How To Connect with Lisa

• What Lisa is reading at the moment
• Visit Lisa’s website  www.milestonefranchising.com to learn more about the matchmaking service for those in career transition, or for serial entrepreneurs to expand their portfolio in the franchising world

Key Quotes:

“There's a lot of misinformation about franchising ou...