In this episode, Genevieve shares the number one thing people tell her after speaking engagements: “We used to do that.” The frustrating part? They’re usually talking about the exact behaviors that created growth in the first place.
So why do people stop doing what works? Genevieve says it’s often not a strategy issue—it’s boredom.
She walks through the early “organized chaos” phase of business where adrenaline, excitement, and emotional highs drive momentum. The problem is that this teaches your nervous system to mislabel confidence as a feeling you need to chase. When your business matures and systems start working, growth can feel calm—and calm can feel “wrong” if you’re addicted to urgency.
Genevieve reframes boredom as a sign of progress: when it feels quiet and things are working, that’s the point. This episode is a call to stop manufacturing drama, stop offer-hopping, and stop chasing stimulation. Instead, lean into calm confidence, emotional regulation, and leadership presence—the skills that create sustainable sales and consistent growth.
If you’re in the “boring but working” phase, this doesn’t need fixing. It needs trust.
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