Are you a founder or CEO struggling to scale because you’re resistant to doing sales yourself? In this episode of Simple Wins, we dive into why CEO sales mastery is the ultimate catalyst for business growth and how your personal involvement in the process sets the tone for your entire organization. We explore the transition from founder-led sales to a scalable sales system that consistently delivers results. We'll dive deep into:
Leading from the Front: Why adopting a sales first approach creates a culture of growth and eliminates dysfunctional beliefs about selling.
Building the Foundation: The essential building blocks of a robust sales system, from messaging and offer creation to reverse-engineering your metrics.
Scaling and Outsourcing: How to move from being the primary salesperson to bringing in a team that can scale what’s already working.
Driving Growth: Actionable ways to drive revenue today by increasing your conversation volume and refining your mindset.
Our guest, Christopher Filipiak, is an expert in helping sales organizations add millions in revenue by identifying gaps in leadership, marketing, and activity. He shares his proven framework for transforming reluctant founders into master communicators.
Make sure to go visit Christopher at https://www.christopherfilipiak.com/.
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