Are you a business owner struggling to cut through the noise and build trust with your audience? In this episode of Simple Wins, we dive into how authentic storytelling can transform your brand from being just another voice in the crowd to a trusted authority in your industry. We explore the critical shift from being the hero of your content to becoming the guide for your clients, ensuring your content marketing actually drives results. We’ll dive deep into:
The Guide vs. The Hero: Why positioning yourself as the guide is the key to fixing audience disengagement.
Effective Content Marketing: How to use podcasting as a content engine to fuel your social media and newsletters for an entire week.
Building Personal Brands: Strategies for leveraging guest appearances to multiply your reach and build authority.
The Trust Factor: Why trust is the essential currency for high-ticket B2B sales and how to earn it faster.
Our guest, Jon Goehring, is a veteran podcast producer and the founder of StoryTrust Media. With a background in radio and years of experience helping leaders establish powerful personal brands, Jon specializes in turning simple conversations into high-impact marketing assets.
Make sure to go visit Jon at storytrust.media
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