Are you tired of posting testimonials that don't actually move the needle for your business?
In this episode, we're diving deep into sales content with executive ghostwriter Kendall Cherry to talk about a true simple win you can implement today: the money-making testimonial—also known as a client case study. Kendall, founder of Candid Collective, shares the exact formula for turning simple client praise into powerful, conversion-focused content. You'll learn the key distinction between a basic testimonial and this superior client case study storytelling that sells.
In this episode, you will discover:
Why the typical five-star testimonial is actually training your audience to ignore your content.
The essential three-part formula (before, during, and after) for a money-making testimonial that qualifies and disqualifies prospects.
The "juicy middle"—how to articulate your unique process to build trust and eliminate bad-fit clients.
How to repurpose content like a pro, turning one case study into a never-ending sales asset for social media, email, and more.
Why these structured stories are the best way to replicate yourself as a salesperson, eliminating the need for manual selling.
Kendall Cherry is a world-class storyteller and executive ghostwriter whose work has supported $100M startups and major thought leaders. She knows how to create content that sells for you.
Make sure to go visit Kendall at candidcollective.co
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