Chapters
- (00:00:12) - Interview
- (00:00:48) - The Unique Challenges of Marketing NHL Stars
- (00:02:00) - Audio Responses
- (00:02:56) - Calgary Flames' social media manager Tory Peterson
- (00:03:27) - Tori Curry on Her First Experience with Hockey
- (00:04:46) - NHL General Managers on Digital, Social Media
- (00:10:00) - Flames TV Hosts: Digital and Social Coverage
- (00:14:14) - NHL Live: Social Media Roles
- (00:20:11) - How To Market Hockey's Stars
- (00:26:29) - NBA All-Stars on teamwork
- (00:27:01) - Have You Developed the Right Skills For The Job?
- (00:32:58) - Good Advice From Tori Peterson
- (00:34:17) - Cultural Citizenship in Canada
- (00:35:50) - Hockey Night in Canada and Gambling
- (00:38:06) - A Lesson on Don Cherry
- (00:40:32) - Hockey Night in Canada: The Changes
- (00:43:00) - The CBC's Hockey Night in Canada
- (00:50:43) - This Week's Audio Response: The Marketing of NHL Superstars
