Content marketing generates 6x higher conversion rates than other approaches to marketing.
Content builds trust, drives awareness, and inspires customers to buy.
90% of businesses do generate content.
But what happens when you go global?
Does your home market content work for that market?
A resounding no.
This discussion with marketing expert Lee Densmer addresses the benefits of content marketing, approaches for reaching new markets with content, and how you might get started.
About Lee:
Lee Densmer has 20 years of experience in the localization industry in different roles, such as solutions architect, product marketer, and content marketer. Most recently, she started a business, Globia Content Marketing, that provides services to LSPs around messaging and differentiation, content strategy, content planning, and content creation. She's a world traveler, speaks Spanish, and has lived or worked in 3 Latin American countries.
About Nimdzi Live:
There is a shadow industry driving the growth of ALL global brands: Localization. Let’s talk globalization, localization, translation, interpretation, language, and culture, emphasizing how it affects your business, whether you have a scrappy start-up or are working in a top global brand.
Would you like to be a guest on Nimdzi Live? Or do you know somebody who should? Email live@nimdzi.com or reach out to info@nimdzi.com so we can coordinate!
