This week on the podcast, we’re joined by the crew from Blue Alpha — Jesse Frei, Kurt Sills, and Stephen Sergent — the team behind some of the most trusted belts and gear in the shooting, outdoor, law enforcement, and military communities.
Based just south of Atlanta, Blue Alpha has built a reputation for quality, craftsmanship, and practical design, producing high-performance belts and accessories through their in-house cut and sew process. We dive into their story — from humble beginnings in 2015 to becoming a respected name in the industry and a longtime NeoMag partner in developing soft goods.
The guys share what it’s like running a fast-growing company while balancing family life, how they test their products for real-world reliability, and what keeps them motivated to keep improving. Plus, we hit them with a quick-fire round of fun questions — from favorite camo patterns to who’s least likely to follow on a 4-wheeler ride.
And before we get into it — don’t miss two big announcements:
Black Friday Sale kicks off this Friday for our Insiders! Check your email and texts for a special offer, or sign up now so you don’t miss out.
Our first BMC Drop also unlocks Friday — these limited products only come once a year, so don’t sleep on it! (Note: discounts don’t apply to customs.)
- www.theneomag.com
Tune in for stories, laughs, and behind-the-scenes insight into one of the best gear makers in the business.
Chapters
- (00:00:00) - Life, Liberty & Equip
- (00:01:43) - Black Friday Special Announcement!
- (00:02:25) - Blue Alpha
- (00:05:52) - Stephen Colbert On His Short Shorts
- (00:07:22) - Meet The Delta Plane Crash Guys
- (00:10:32) - hunting and mushroom exploration
- (00:12:35) - What Do You Do For Fun In The Summer?
- (00:15:02) - Favorite Back to the Future Movies
- (00:16:05) - The Best Ninja Turtle Movie
- (00:18:58) - "That One Was Done For The Ladies..."
- (00:19:05) - Blue Alpha Community
- (00:22:22) - Blue Alpha Law Enforcement Outfits
- (00:25:53) - How To Deal With the Cesspool of Reddit
- (00:29:21) - Blue Alpha Family on Working With Family
- (00:34:24) - Steve Jobs Gets Recognized For His Role in the Company
- (00:38:31) - The Best Las Vegas Dinner Ever
- (00:41:22) - What Person From Neobag Would You Follow On A Four-
- (00:44:08) - Tibs Got Sucked In The Swamp
- (00:46:34) - Blue Alpha Manufacturing: What's Changed Most Since Starting the Company?
- (00:53:43) - How Do Law Enforcement Products Get Tested?
- (00:59:52) - Blue Alpha: Mouse Molle Pouch
- (01:01:01) - In the Elevator With Product Development
- (01:02:04) - NeuroMag: Don't Ask Us For Help With Your Problems
- (01:06:55) - Blue Alpha: The Project
- (01:09:00) - Tegras Battle Belt
- (01:10:11) - Battle Belt Light Turns Three Years Old
- (01:13:24) - Blue Alpha Firearms: Challenges
- (01:19:11) - TRAVEL: Custom Crop Designs
- (01:22:50) - Blue Alpha Has A Cat
- (01:24:27) - What Was The Last Song That You Listened To?
- (01:25:26) - Most Hated Camo Pattern
- (01:26:43) - Blue Alpha
- (01:29:24) - Steven Trying To Do Tack Trap Bloopers
- (01:30:43) - Blue Alpha Hat Episode 3
- (01:32:21) - LIVE: Life, Liberty & Equipped
