Description

Steven Schneider - 10+ years in SEO, scaled affiliate portfolio to 40 sites and 1.4M ARR. Now helps B2B and SaaS CMOs leverage proven SEO strategies. Co-founder of TrioSEO.

Key Topics Discussed

The Calculator SEO Strategy

Steven's latest focus: calculators and digital assets for driving meaningful leads through SEO, moving beyond traditional blog content strategies.

Key Success Factors:

• Quality over speed - 2-3 month development process, not 20-minute ChatGPT builds
• Keyword validation - Need 1,000+ monthly searches minimum
• Client-keyword fit - Can they realistically rank? (Skip EBITDA/credit card calculators)

Real Examples:

• M&A valuation calculator (ranking top 3-5)
• Legal settlement tax calculators
• Cost segregation calculators

Multi-Channel Lead Generation

The Process:

1. Build valuable calculator
2. Capture emails with nurture sequence on the backend
3. Follow up with 3-5 day drip campaigns
4. Connect to sales team

Key Insight: "We can't rely on Google alone anymore - it's suicide"

The Fractional SEO Approach

Modern SEOs must become fractional partners, not just traffic drivers.

Essential Questions:

• What's your sales process?
• How many sales people do you have?
• What happens after form submission?
• What are your success metrics?

Shocking Stat: 80% of local business form submissions get zero response

YMYL & Algorithm Changes

Discussion on Google's Medic Update impact - brand recognition as trust signal. Finance is always rough without specialized writers.

Trust Rank Theory: Distance from authoritative "seed sites" (universities, hospit...