Description

Brady Madden, an SEO professional specializing in the cannabis industry, discusses his journey into the space and the unique challenges of doing SEO in the cannabis niche. He highlights the importance of education and content creation in the industry, as well as the impact of Google updates like the Medic update.

Brady also shares insights on keyword research and strategy for cannabis businesses, emphasizing the need to focus on revenue-driving terms and conversion rate optimization. He advises involving an SEO from the beginning of website launches and stresses the importance of understanding the client's business goals and measuring success accordingly.

Takeaways

• Education and content creation are crucial in the cannabis industry, as there is a lack of information and misconceptions about cannabis products.
• Google updates like the Medic update have impacted the cannabis industry, leading to a shift towards more medical-based content and a focus on revenue-driving terms.
• Keyword research in the cannabis industry can be challenging due to restrictions on advertising certain terms, but conversations with clients and understanding their business goals can help fill in the gaps.
• When working with cannabis businesses, it is important to focus on conversion rate optimization and make it easy for customers to find and purchase products.
• Involving an SEO from the beginning of website launches is essential to ensure proper URL redirects, meta data, and schema implementation.
• Understanding the client's business goals and measuring success accordingly is key to a successful SEO campaign in the cannabis industry.

Chapters:
00:00
Introduction and Background
02:39
The Importance of Education and Content Creation
09:22
The Impact of Google Updates
16:42
Keyword Research and Revenue-Driving Terms
22:45
Conversion Rate Optimization and Focusing on Business Goals
30:18
Measuring Success and Understanding Client's Business

Want to talk more about SEO? Continue the conversation on Bluesky, X or check out old episodes of Unscripted SEO by SEO Arcade