In this episode, Jeremy Rivera interviews Darcy Sullivan from Propel Marketing and Design, focusing on the intricacies of local SEO, particularly for health and wellness businesses like chiropractors and physical therapists. They discuss the importance of niche specialization, effective content strategies, link building, and the role of AI in SEO practices.
Darcy emphasizes the significance of maintaining an optimized Google Business Profile and the impact of branding on local search visibility. The conversation also touches on the value of email marketing and actionable tips for small business owners to enhance their local SEO efforts.
