In this episode of the Unscripted SEO Podcast, Jeremy Rivera and Mordy Oberstein of Unify, a Brand marketing service, and head of Brand at Wix discuss the evolving landscape of SEO and the critical role of branding in achieving online success.
They explore how recent algorithm changes by Google have made it increasingly difficult for non-branded sites to compete, emphasizing the need for SEOs to step outside their digital bubbles and engage with broader marketing strategies. That might include interacting with the real world, by throwing events or renting a photo-booth.
The conversation highlights the importance of understanding brand identity, audience engagement, and the necessity of real-world interactions to enhance online presence. That includes leveraging community cleanups for links, as well as being a podcast guest and other more PR like work than just editing meta tags.
Mordy shares practical steps for SEOs to align their strategies with brand messaging and positioning, ultimately advocating for a more integrated approach to SEO that prioritizes meaningful connections with audiences.
Want to talk more about SEO? Continue the conversation on Bluesky, X or check out old episodes of Unscripted SEO by SEO Arcade
