In this deep-dive conversation, Alejandro Meyerhans shares his journey from Spanish waiter to CEO of a successful link building agency, revealing the mathematical foundations and strategic frameworks that make link building work. We explore the science behind PageRank, the evolving role of links in LLM optimization, Google's HCU updates, and the hard truths about operating within platform ecosystems.
Guest Bio
Alejandro Meyerhans is the CEO of GetMeLinks, a strategic link building agency serving agencies and CMOs. Since 2016, Alejandro has built his SEO expertise from the ground up—starting with affiliate sites, becoming a forensic SEO auditor, and eventually leading one of the industry's most respected link building operations. He's known for his data-driven approach, combining mathematics, game theory, and rigorous testing to demystify what actually works in modern link building.
Connect with Alejandro:
Key Topics Discussed
From Waiter to SEO Expert (00:00 - 04:03)
- How Alejandro discovered SEO in 2016 while trying to escape waiting tables in Spain
- Working with Dominic Wells at Onfolio (now NASDAQ-listed)
- The transition from building affiliate sites to becoming a forensic SEO auditor
- How he became CEO of GetMeLinks after being a client first
- The intersection of math, statistics, game theory, and SEO
The Science of Link Building (04:03 - 10:28)
- Why link building has intentional opacity and FUD (fear, uncertainty, doubt)
- Key influencers: Charles Floate, Matt Diggity, and the TEDSEO testing community
- Understanding what's working versus understanding why it works
- The importance of analyzing competitive backlink profiles
- How to read the link graph and replicate winning strategies
Core Link Signals Beyond PageRank (10:28 - 14:35)
- PageRank: The foundational "link juice" model and how it divides authority
- Anchor text ratios: Why exact match anchors no longer work (0% in most winning profiles)
- Reasonable Surfer: Link placement matters—body links above the fold carry more weight
- Passage rank: Surrounding text relevance amplifies or diminishes link value
- Link velocity: Must be proportional to traffic, brand search volume, and referral sources
- Container authority: The power of both the linking page AND the linking domain
- Sequential timing: Why you can't start a new site with 100 digital PR links
Related Resource: How to Start a Link Building Campaign
Distance to Seed and Verticality (14:35 - 22:03)
- Understanding Google's seed list: .gov, .edu, and tier one authorities
- How topical authority spreads from hub sites in each vertical
- Why locksmith SEO is different from e-commerce which is different from YMYL
- The completion game: You only need to match top 3 competitors plus a bit more
- SEO as a jigsaw puzzle—technical foundation, content, user signals, brand signals
- The logarithmic nature of PageRank (getting from DR 80 to 90 costs exponentially more)
Related Resource: Link Building for New Websites
Link Gap Analysis Methodology (22:03 - 29:33)...
