In Episode 92 of "The Agency Hour" podcast, we're joined by none other than Matt Jones, the Go-to Tradie Guy and Founder & Director of TradieWebGuys. Matt's expertise lies in delivering tailored digital solutions for tradies, and he's here to drop some serious wisdom.
Episode Highlights:
- Clients' Needs vs. Wants: Delve into the importance of focusing on the actual outcome for end-users and deciphering what clients truly need versus what they think they want. (Time Stamp: 06:30)
- The Referral Myth: Why relying solely on referrals and word-of-mouth may not be a sustainable strategy.
- Saying No to Other Verticals: Find out why it's sometimes necessary to turn away more work than you take in.
- Refusing to Be a Coach: Why Matt is adamant about not becoming a coach despite his expertise.
- Outcome-Oriented Approach: Understand why it's all about the outcome for the absolute end-user.
- AI and Strategic Value: Gain insights into leveraging AI and where the real value lies in the strategy.
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