copywriter and list owner, Jules Dan. We talk about optimizing your email list for conversions by

understanding who they are, where they want to go, and what's stopping them from getting

there, which is mainly the bullshit stories they're hearing in their head, their bad habits, and their

self-sabotaging behavior. We talk about the importance of sending more emails about actually

interesting stories that resonate with your audience and are relevant, and the two core

automations that you should have set up, onboarding new clients and getting clients to book in

your calendar and actually turn up.