In this episode of the Social PR Secrets Podcast, host Lisa Buyer delved into the basics and specifics of e-commerce content with Megan Foster. Megan served as a commerce editor for well-known media like The Today Show and Business Insider. She understands the e-commerce world from all perspectives: PR agencies, editors, and shopping content writers. Make sure to listen to set up your own e-commerce affiliation strategy in 2021!
When thinking about getting your product featured through an affiliate program, Megan says you have to first and foremost look at who your audience is. We all know that’s central to any content creation but it’s especially important when it comes to commerce. Not only should you take your audience’s age, gender, interests into account, you also need to focus on their socio-economic status, their buying habits, and what their budget is.
From a PR perspective, you need to do your research and pitch things you are used to seeing on that publisher’s website. Make sure your product is in their usual price range and fits their habits. Indeed, publications don’t want to lose the audience they already have because they’re focusing too much on the sales.
Affiliates are the middlemen between the brand and the publisher. They help create the commission rate so that publishers earn a portion of the sales generated by their feature. If you’re getting started,
Megan recommends platforms like
If you’re a bit more experienced,
However, while they all have the same goal, they all work differently. Do your research, she says, and reach out to their customer service.
Megan says that when
