Hello, remember me? Sorry that it's been 6 weeks, but I'm back.
In this episode I talk through what I've been up to recently, what's going on with Castos, with myself personally, and things I'm learning growing the business.
Towards the end, I share the lessons I learned from a recent 2-day Scaling Workshop with Alex and Leila Hormozi. The event was great, and really reframed how I am thinking about the business, and about being a business owner.
My YouTube channel: https://youtube.com/@thecraighewitt - for sales, marketing, and founder-focused content like this.
Chapters
- (00:00:00) - What's Up With Me
- (00:00:38) - Top Creators: AI and How to Use It
- (00:06:21) - How We're Going to Implement Hybrid Podcasting
- (00:10:36) - How I'm Using AI on My Personal Channel
- (00:14:27) - Writing Content Is Dead on Social Media
- (00:17:43) - A Retrospective on The Kastos Scaling Workshop
- (00:18:43) - Interview
- (00:19:14) - The Warren Buffett Lecture
- (00:21:19) - Six Metrics That Make Up My Business
- (00:23:17) - Top Executives: Paid Acquisition
- (00:24:39) - Keeping Person in the Business
- (00:25:42) - What is the Key Customer Risk?
- (00:27:16) - Key Market Risks
- (00:29:15) - Sales Funnels and How to Manage Them
- (00:30:37) - How to Get More Out of Your Work Life
- (00:31:40) - How to Scale a Startup: The Castos
- (00:34:01) - The Four R's for Job Description
- (00:35:04) - How To Get Feedback From Your Sales System & Culture
- (00:37:12) - What They Look For In Their CRM Hiring
- (00:38:54) - Sales and Marketing: The Middle of the Revenue Cycle
- (00:42:21) - Castos: How to Make Paid Acquisition Work
- (00:45:28) - The Time Evaluation Workshop
