Description

Andy Mitchell, CEO of Serie A North America joins David Ferrini to explore strategies for promoting the Italy and Italian Football via the cultural connections and the opportunities presented by upcoming World Cup events.

The conversation also delves into the importance of social media in engaging audiences and building the Serie A brand in the US, Canadian and Mexican markets. 

• Serie A aims to become the leading European league in the US market.
• Cultural ties between Italy and the US can enhance Serie A's appeal.
• The presence of American players in Serie A can attract new fans.
• The World Cup presents a significant opportunity for Serie A's growth.
• Social media strategies are crucial for engaging younger audiences.
• Serie A's historical teams and players can differentiate it from competitors.
• The league must capitalize on the growing interest in soccer in the US.
• Building partnerships with local communities is essential for brand development.
• Major events like the World Cup can significantly boost interest in football.