In his interview Martin talks about what he feels to be the real drivers of major social and cultural change, and the shift he is seeing in public opinion towards business within our society today. He shares his views on how the private sector could better address societal challenges and capitalism ‘shaken up’ to get money flowing in the right directions. As part of his interview, Martin explains how Just Capital measures the progress of companies, provides incentives for businesses to partake in corporate social responsibility efforts and what companies need to do next to drive significant change.