Description

In this week’s episode

• Find out how MSPs are starting to make small changes to their business, but larger changes in their marketing, to be front-of-mind in a future where cyber security comes first
• This week’s big interview is with business acquisition expert Jonathan Jay. Find out how it’s possible to grow your business via acquisition but without the off-putting costs
• Also this week, Paul asks if now is the right time to out-source more of the ‘hassle’ work, plus there’s a great question from listener Olly about how to find time to improve a business

Show notes

• Out every Tuesday on your favourite podcast platform
• Presented by Paul Green, an MSP marketing expert
• Paul talked about outsourcing specialists, including Continuum and Inbay
• Find out more about Paul’s blatant plug for MSP Easy Tools
• Paul’s guest on the show talking about how to grow through acquisition is Jonathan Jay from The Dealmaker’s Academy
• Check out some of the books from the brilliant aforementioned Stephen Covey
• The question about how to find time to work on the business came from Olly Denhard from IT Trouble Free
• Our guest on the next show on 28th January to talk about how to become even better at sales is James Newell from Clear Sales Message
• Please send any questions, ideally in audio-form (or any other feedback) to hello@paulgreensmspmarketing.com
• Here’s a link to Paul’s Facebook group for MSP Marketing

Episode transcription

Voiceover: Made in the UK for MSPs around the world. This is Paul Green’s MSP Marketing podcast.

Paul Green: Hello. Here’s what’s coming up in this week’s show.

Jonathan Jay: As soon as you realise that the amount of money that you have in your bank account is not going to influence your ability to make an acquisition, you realise that yes, you can grow via acquisition.

Paul Green: We’re also going to look at whether you should be outsourcing more from your business. Certainly something as simple as your NOC and we’re going to answer a question from an MSP on how to get more stuff done.

Voiceover: Paul Green’s MSP Marketing podcast.

Paul Green: If you look at the evolution of IT support over the last 10, 20 years or so, it’s very clear for us now to look back and see that break/fix, which is still a business model used by many people, but break/fix was not a great business model because you’re inherently sitting, waiting for work to come in. And I know there are many pure break/fi...