Description

In this week’s episode

• Surely you should be celebrating when your staff don’t take their holidays? Actually no… apart from it increasing the chances of them burning out, it can be a huge pain when everyone tries to take their time off, at the same time, at the end of the year. In today’s show Paul explores something you could put in place today to make this go away
• Also on the show this week, there may be something wrong with your marketing and you don’t even know about it. Paul explains where these errors may exist and why you should fix them
• Plus there’s a valuable conversation with Paul’s guest about how to improve your lead generation. And a book to read to help you be more effective

Featured guest

Thank you to Jeff Pugel from Ignition for joining Paul to talk about how to start selling based on value, not price.

Waking up in a cold sweat at 3AM in the spring of 2019, Jeff knew he was done with corporate life. After 20+ years in advertising and media sales, Jeff realised small business owners have been misled on what they need to know about growing their business. Jeff’s mission is to accelerate profits and guarantee a quantifiable Return on Investment from his hybrid marketing coaching/consulting services.

Connect with Jeff on LinkedIn.

Show notes

• Out every Tuesday on your favourite podcast platform
• Presented by Paul Green, an MSP marketing expert
• Register for a free copy of Paul’s book
• Thank you to Todd Kane from Evolve Management Consulting for recommending the book Effective Executive by Peter Drucker
• In next week’s episode on February 8th, Paul will be joined by Aaron Nihat from Cornwall IT, talking about how you can improve your website’s Google rank with some SEO tips
• Got a question from the show? Email Paul directly: hello@paulgreensmspmarketing.com

Episode transcription

Voiceover:

Fresh every Tuesday for MSPs around the world. This is Paul Green’s MSP marketing Podcast.

Paul Green:

Okay. I cannot believe that today is February. How fast is this year going? Here’s what we got coming up for you in this week’s show.

Jeff Pugel:

Talking about the three common lead generation mistakes that most MSPs make and how to overcome them. So you are now selling based on value, not price.

Paul Green:

That’s Jeff Pugel, he’s a lead generation expert, and he’s going to be here later on in the show to tell you the three classic mistakes that you might be making while trying to generate more leads for your MSP. Plus, we’re going to be talking about testing your marketing, and I don’t mean anything clever, like split testing. You may have heard of AB split testing in the past. I mean actually physically testing all the diff...