Description

In this week’s episode

• Your MSP could be standing head and shoulders above the competition on LinkedIn thanks to something called Creator Mode. This week Paul explains what it is, how you can get started, and use it to make the most out of LinkedIn’s Newsletters feature
• Also on the show this week: How do you comfortably sell cyber security solutions without feeling sleazy? Paul’s featured guest is a total expert on this with some amazing advice
• Plus, why you should be focusing on the long-term decisions for your MSP… and there’s a book recommendation to help make swift changes within your business

Featured guest

Thank you to Jennifer Bleam from MSP Sales Revolution for joining Paul to talk about how you can simplify your cybersecurity sales process.

Jennifer is an award-winning speaker and a respected leader in the IT channel. She has coached over 1,000 MSPs on marketing and sales best practices, based on her real-life success as an MSP business owner. Jennifer also grew a channel-only cybersecurity software firm from start up to acquisition in less than 2 years. Part of her role included coaching MSPs on how to sell cybersecurity to small and medium sized companies. Jennifer trained with Sandler Training and attended CharTec Sales lab. She founded MSP Sales Revolution to help MSPs master the art of cybersecurity sales quickly, easily, and profitably. Connect with Jennifer on LinkedIn:

https://www.linkedin.com/in/bleamjennifer

Show notes

• Out every Tuesday on your favourite podcast platform
• Presented by Paul Green, an MSP marketing expert:
• https://www.linkedin.com/in/paul-green-msp-marketing/
• http://mspmarketingedge.com/about/
• Paul mentioned the books Eat That Frog by Brian Tracy and Built to Sell by John Warrillow:
• https://www.amazon.co.uk/Eat-That-Frog-Important-Things/dp/1444765426
• https://www.amazon.co.uk/Built-Sell-Creating-business-without/dp/1591843979
• Find out more about Paul Green’s MSP Marketing Edge:
• https://www.mspmarketingedge.com/
• Right now you can watch the extended interview with this week’s featured guest Jennifer Bleam on the YouTube channel:
• https://www.youtube.com/playlist?list=PLDRSdM8tZbEBEL1Sh4Z-t3PXKbsW7b4BC
• Get a copy of Jennifer’s book ‘Simplified Cybersecurity Sales for MSPs’:
• https://www.amazon.com/Simplified-Cybersecurity-Sales-MSPs-Formula/dp/1646492315
• To dig deeper into this episode, Paul joins Sophie Law on the complimentary YouTube show ‘Another Byte’, from Thursday 31st March 2022:
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