Episode 133 includes:
How to combat most of the reasons prospects give for not buying
The importance of understanding your prospect’s emotional motivation
Plus on the show this week, the MSP sales expert who thinks you can actually enjoy cold calling
Featured guest

Thank you to RevOps specialist (and the creator of the Feel-Good MSP) Brian Gillette, for joining Paul to talk about how you can actually feel-good about cold calling and selling.
“I work with clients ranging from solopreneurs to multi-million dollar companies, and I love my job. As a former actor, I’ve had tons of different jobs—I’ve sold TVs, burritos, houses, business loans, managed services, and plenty more.
I live in Pasadena, CA with my wife Sam. When I’m not working as a consultant, I am a freelance voice actor for audiobooks, corporate training, and commercials.”
Connect with Brian on LinkedIn:
https://www.linkedin.com/in/brian-gillette-27884b128
Show notes