Description

Episode 139 includes:

• How to get the most out of your techs' time

• The importance of thinking like a prospect, not like an MSP

• Plus on the show this week why you should write your own book and how to do it

Featured guest:

Thank you to Cassandra Morgan from White Whisker Publications for joining Paul to talk about how MSPs can write their own book.

Cassandra Morgan is an award-winning author, writing coach and speaker residing in Toledo, Ohio. Her works span several genres including Fantasy, Paranormal Cozy Mystery, Sweet Romance, and Gothic Fairytale Horror.

She lives with her husband, six cats, and any number of foster kittens where she thrives on coffee, courage, and kitten cuddles.

Connect with Cassandra on LinkedIn:

https://www.linkedin.com/in/cassandra-morgan-09b7b9126

Show notes:

• Out every Tuesday on your favourite podcast platform
• Presented by Paul Green, an MSP marketing expert:
• https://www.linkedin.com/in/paul-green-msp-marketing/
• https://www.paulgreensmspmarketing.com/about/
• Register for a free copy of Paul’s book, Updating Servers Doesn't Grow Your Business
• https://www.paulgreensmspmarketing.com/podcastbook/
• Right now you can watch the extended interview with this week's featured guests on the YouTube channel:
• https://www.youtube.com/playlist?list=PLDRSdM8tZbEBEL1Sh4Z-t3PXKbsW7b4BC
• To dig deeper into this episode, Paul joins Sophie Law on the complimentary YouTube show 'Another Byte', from this coming Thursday:
• https://www.youtube.com/playlist?list=PLDRSdM8tZbEAXxJRY5vU4LWldRNLjZZng
• Thank you to Andrew Moon from Orange Nomad for recommending the book It Doesn’t Have to Be Crazy at Work by Basecamp's creators David Heinemeier Hansson and Jason Fried:
• https://www.amazon.co.uk/Doesnt-Have-Be-Crazy-Work/dp/0062874780
• https://www.linkedin.com/in/andrewmoonorangenomad
• In next week's episode, Paul will be joined by brand and marketing expert Mike Verret to talk about how MSPs can be better at talking about themselves:
• https://www.linkedin.com/in/mike-verret-7027211
• Subscribe to Paul's YouTube channel:
• https://www.youtube.com/mspmarketing
• Subscribe to this podcast using your favourite podcast provider:
• 
  https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V
• 
  https://podcasts.apple.com/gb/podcast/paul-greens-msp-marketing-podcast/id1485101351...