Voiceover:
Made in the UK, for MSPs around the world. This is Paul Green’s MSP marketing podcast.
Paul Green:
Here’s what’s coming up in the show.
James Lyon:
We’re offering a refresh, completely free, which would encourage them to stay on board as well. It is very much about longterm revenue and that longterm profit generation as well.
Paul Green:
We’ve also got a very clever idea for some physical help desk buttons that you can give to your clients. And we’re going to answer a question from an MSP about whether or not he should test his marketing to a general audience or a very specific vertical.
Voiceover:
Paul Green’s MSP marketing podcast.
Paul Green:
Have you ever had that thing when you’ve been out for lunch or dinner with some of your friends, but people who don’t own their own business, people who are employees, wage slaves, and the bills come in and however much the bill is, you’ve just grabbed it and you’ve said, “I’ll get this.” And they’ve all looked at you with astonishment on their faces, because there’s actually a couple of things happening in this situation.
Paul Green:
The first thing is when you’re grabbing it, you’re fully intending to put that on your business aren’t you? You’re fully intending for the business to pay for it and essentially you’re reducing your tax bill. Yay, you’re generous to your friends and your tax bill goes down at the same time. That’s a huge bonus. So that’s the firs...
