Description

In this week's episode

• It's devastating for any business to suffer an IT security breach, but when it happens to an MSP it could mean 'game over'. Following a huge story in the channel about the foiled hacking of an MSP, Paul explains how talking about your security measures could improve relationships with clients and prospects alike
• Also this week, and on the subject of security, how a simple phishing test could lead to increased monthly recurring revenue
• There's also a fascinating conversation with a special guest about how to see IT buying from a client's point of view. And a great listener question on how to build trust with prospects

Show notes

• Out every Tuesday on your favourite podcast platform
• Presented by Paul Green, an MSP marketing expert
• Read the article from CRN about the three vendors that foiled the hacking of an MSP
• While talking about security training, Paul mentioned Knowbe4 and also the phishing test from Phishing Box
• Order your free copy of Paul's book Updating Servers Doesn't Grow Your Business
• Paul's guest was Tracy Pound from Maximity talking about the best way to converse with prospects
• Thank you to Raffi Jamgotchian from Triada Networks for the question about how to build loyalty with prospects
• The guest on April 7th will be the IT Business Growth Expert Richard Tubb (find out more here) talking about how to value your MSP
• Please send any questions, ideally in audio-form (or any other feedback) to hello@paulgreensmspmarketing.com

Episode transcription

Voiceover:
Made in the UK for MSPs around the world. This is Paul Green's MSP Marketing podcast.

Paul Green:
Hello and welcome to episode 20. Here's what's coming up in this week's show.

Tracy Pound:
We can't bandy around those types of terms, not knowing whether or not the receiver of our message really understands what it is that we're trying to say.

Paul Green:
We're also going to be talking about a great tool that will help your clients and prospects to self-identify if they need phishing training, and we've got a question from an MSP about how to build trust with prospects.

Voiceover:
Paul Green's MSP Marketing podcast.

Paul Green:
I think one of the scariest things you can talk to any MSP about is the prospect of you being hacked. I mean could you just imagine how business ending it would be if you got hacked and through you, the hackers accessed your clients? There's virtually no way back from that. I'm looking at an article on crn.com back from February and the headline is, "I'm Selling Access To An MSP: How Three Vendors Team...