Description

In this week’s episode

• Hopefully your MSP has been growing at a decent rate (current blip aside) and continues to be successful, but is it REALLY heading in the right direction? This week Paul lays out some of the best KPIs – Key Performance Indicators – that can provide you with the real answers
• IT Business Growth Expert Richard Tubb joins Paul to explain how much your MSP would be worth if you sold it tomorrow
• Also this week Paul looks at how to overcome objections at sales meetings. And answers a question for an MSP on whether or not to use Google adverts

Show notes

• Out every Tuesday on your favourite podcast platform
• Presented by Paul Green, an MSP marketing expert
• In discussing the best KPIs, Paul mentioned his MSP Mastermind groups and a previous podcast episode featuring Joe Pannone from CW Dash
• Credit to MSP Anthony Thackray from AGT Computer Services for the great question to close a sales meeting
• Find out more the marketing content available from the MSP Marketing Edge
• Paul’s guest was The IT Business Growth Expert Richard Tubb (click here for his newsletter) talking about how to value your MSP
• During the conversation, Paul mentioned a previous podcast guest Jonathan Jay, who explained how to grow via acquisition
• Thank you to Steven Pretlove from CCS IT Solutions for the question about the best use of Google Ads
• Here’s the link to find the Google Ads course on udemy.com
• The guest on April 14th will be BBC radio producer Tara Dolby talking about how to gain media exposure
• You can join Paul in the MSP Marketing group on Facebook
• Please send any questions, ideally in audio-form (or any other feedback) to hello@paulgreensmspmarketing.com

Episode transcription

Voiceover:

Made in the UK, the MSPs around the world. This is Paul Green’s MSP Marketing podcast.

Paul Green:

Do you know this podcast has gone so quickly? We’ve made it through to episode 21 and this is what’s coming up in today’s show.

Richard Tubb:

How can they look at extracting themselves from the business so that business is actually worth more without them?

Paul Green:

We’re also going to b...