Description

In this week’s episode

• It can be harder than you think to get business from a quality referral. You may be doing a great job but Paul explains why some people will never be able to recommend you
• Now more than ever we need to be looking after ourselves, and this week Paul has some great tips to make sure you’re doing the right thing by your business, your family and yourself
• Also in this week’s episode a BBC producer explains how to increase the chances of getting coverage in the media. And find out what an authority website is (and why you should get one)

Show notes

• Out every Tuesday on your favourite podcast platform
• Presented by Paul Green, an MSP marketing expert
• Find out more about Maslow’s Hierarchy of Needs
• Read about Paul’s MSP Ultimate Net Profit Bootcamp
• Paul mentioned the book Unstoppable Referrals by Steve Gordon
• Paul’s guest was BBC radio producer Tara Dolby talking about how to gain media exposure
• Thank you to Dan Martin from Platinum Business Systems for the question about authority sites
• The guest on April 21st will be Kevin Clune from MSP Growth Hacks and author of  The MSP Growth Funnel, talking about how to pick the right marketing strategy for your MSP
• You can join Paul in the MSP Marketing group on Facebook
• Please send any questions, ideally in audio-form (or any other feedback) to hello@paulgreensmspmarketing.com

Episode transcription

Voiceover:

Made in the UK for MSPs around the world, this is Paul Green’s MSP Marketing podcast.

Paul Green:

Hello and welcome back to the show, here’s what we’ve got coming up for you today.

Tara Dolby:

We often get contacted by people completely out of the blue. Sometimes when you talk to them, it’s a case of you’ve never listened to what we do.

Paul Green:

We’re also going to be looking at how to generate more referrals from your existing clients, and a great marketing concept to introduce you to is something called authority sites.

Voiceover:

Paul Green’s MSP Marketing podcast.

Paul Green:

Got a bit of a message for you today, and it’s that you need to be better at looking after yourself and keeping yourself healthy and well. And I’m not talking about everything that’s happening in the news and the world and all of that at the moment, I’m talking about just you running the business. Because I was talking to one of my clients last week, we had a chat on Zoom, he runs an MSP and he was exhausted, I could see it in his face, I could hear it in his words. He was mentally, emotionally, physically exhausted, and this person...