Description

In this week’s episode

• It may sound drastic, but getting rid of one of your worst clients could be transformational for your business. Paul’s done it and the results were ASTONISHING
• How are your sales team selling? Special guest Scott Tyson of Auvik talks about how to increase revenue by adopting a simple sales process, how to trust your team and when it’s time to walk away from a potential customer
• Also in this episode, there’s a brilliant question answered about how to reach business owners on Facebook… details of a video service for MSP websites… and Paul explains how you can link personal goals to your business goals

Show notes

• Out every Tuesday on your favourite podcast platform
• Presented by Paul Green, an MSP marketing expert
• Here’s the website for the service MSP Videos, that produces excellent video content for websites
• The special guest talking about how to run a world-class sales operation is Scott Tyson of Auvik who also mentioned Sandler sales training and the Frankly MSP podcast
• Thanks to Murray Thorpe from network and AV solutions specialist Cablers Ltd for the question about reaching business owners on Facebook
• Here’s the link to Paul’s Facebook group for MSP Marketing
• Find out more about the Pareto Principle (the 80/20 Rule) Paul mentioned
• Next week’s guest will be Louise Towler of IndigoTree, who will be explain the essential ingredients for a great website
• The email address for show feedback or any questions is hello@paulgreensmspmarketing.com

Episode transcription

Voiceover: Made in the UK, for MSPs around the world. This is Paul Green’s MSP Marketing podcast.

Paul: Here’s a look at what’s coming up on this week’s show.

Scott Tyson: There’s no good going into a Mercedes dealership looking for a sports car and the guy comes out and says, “I’ve got this great station wagon for you to buy.”

Paul: We’re also going to look at how the actions that you take or don’t take every single day directly affect the lifestyle that you have. And I’ve got a question from an MSP owner about how to reach business decision makers on Facebook.

Voiceover: Paul Green’s MSP Marketing podcast.

Paul: Now some will see this as controversial. You should fire more clients. And my reasoning for that is the 80/20 rule. Basically, input and output aren’t equal. And it was Alfredo Pareto who was an Italian economist and I think in the 19th century, and he one day standing on his balcony, probably having an ice cream or Cornetto, and he looked out and he...