Description

In this week’s episode

• How would you want a client to describe your business in just 3 words? Hopefully ‘cheap’ wouldn’t be one of those words! This week on the show Paul explains how discounting your services can affect your business in good, but (mostly) bad ways
• Plus, what’s on your wall? MSP legend and author Karl Palachuk joins Paul to list some of the unbreakable rules he used to put up around the office, designed to focus him and his staff on growth
• Also how to win some incredible prizes to celebrate the podcast’s first birthday. And some great tips on how to change your daily habits to make you more productive

Show notes

• Out every Tuesday on your favourite podcast platform
• Presented by Paul Green, an MSP marketing expert
• In talking about the compound effect of creating better daily habits, Paul mentioned the brilliant book Atomic Habits by James Clear
• For more details about the competition to celebrate the first birthday of this podcast, just visit paulgreensmspmarketing.com/win
• Paul’s special guest was the legendary author and managed services expert Karl Palachuk, talking about his ultimate guide for starting and running an MSP. Check out his book The Absolutely Unbreakable Rules of Service Delivery and the Small Biz Thoughts community
• Many thanks to Sam James from Fresh IT for recommending the book The Pumpkin Plan by Mike Michalowicz
• Please recommend a book you think will inspire other MSPs here paulgreensmspmarketing.com/podcastbooks
• Paul’s special guest on October 27th will be author and marketing coach Cody Butler, talking about how exactly to make a great marketing plan. Check out his book The 90 Day Marketing Plan
• Please send any questions, ideally in audio-form (or any other feedback) to hello@paulgreensmspmarketing.com

Episode transcription

Voiceover:

Fresh every Tuesday for MSPs around the world. This is Paul Green’s MSP Marketing Podcast.

Paul Green:

Hello, and welcome back to episode 49 of the show. Here’s what we’ve got coming up for you this week.

Karl Palachuk:

A lot of people at the beginning of the recession started saying, “Well, times are hard and Karl doesn’t understand, and you can’t get prepaid for everything.”

Paul Green:

We’ve also got plenty of book...