In this week’s episode
- In a world where nearly every communication is digital, Paul talks about traditional direct mail, how to modernise its use and how it could help to get you in front of prospects
- Here are the keys to a time machine. What would you tell your 20-year-old self?
- Monthly Recurring Revenue is best kind of revenue. And Paul has found a couple of products that you could re-sell
- A lot of MSPs don’t realise the huge difference a well performing website could make to their new client enquiries. Special guest Louise Towler from marketing agency Indigo Tree explains
- Every single drive to work you’ll encounter branded commercial vehicles. You may even have your own. Find out more about the difference between good signage, bad signage and what it can do for your business
Show notes
- Out every Tuesday on your favourite podcast platform
- Presented by Paul Green, an MSP marketing expert
- Here’s a link to the book Paul mentioned ‘The E-Myth Revisited‘ by Michael Gerber
- To submit the advice you’d give your 20 year old self, or for any other questions or feedback on the show, the address is hello@paulgreensmspmarketing.com
- Have you used Docmail?
- Here’s just a selection of the ‘video cards’ used for marketing on Amazon
- For more details on the suite of security and monitoring tools that can be re-sold for increased MRR, just visit mspeasytools.com
- The special guest was Louise Towler from the website & marketing agency Indigo Tree
- Thank you to Jon Cross from Crosstek for the great question about vehicle branding
- Next week’s guest will be Robert Bowden from MSP accounting specialist Brooklands Accountants who will be explain how to make your business more financially robust, even when there’s a steady stream of revenue
- Here’s a link to Paul’s Facebook group for MSP Marketing
Episode transcription
Voiceover: Made in the UK for MSPs around the world, this is Paul Green’s MSP Marketing Podcast.
Paul Green: Hello, here’s what’s coming up on this week’s show.
Louise Towler: Really important that the words are very reassuring and you don’t just talk about the geeky stuff that perhaps people might be searching for in Google.
Paul Green: We’re also going to look at whether your MSP should be sending out direct mail, more stuff in the post, to your prospects, and I’ve got a questi...
