Description

In this week’s episode

• Try as you might, you’ll probably never be able to stop answering all those technical questions your team wants to ‘just run by you’ on a daily basis. However Paul talks you through something you can do to reduce the endless stream of questions – leaving you more time to focus on growing your business
• Also on this week’s show – why MSPs don’t do any consistent marketing… and what you can do to get better at it. Paul’s joined by a special guest to unpick this issue and go through some of the latest MSP marketing trends
• Plus Paul’s going to introduce you to a piece of paper – a special piece of paper that can go on your wall. And could ultimately change your outlook on life and work

Show notes

• Out every Tuesday on your favourite podcast platform
• Presented by Paul Green, an MSP marketing expert
• Paul mentioned the website 4kweeks.com where you can order a poster to show how many weeks you have left to live!
• Find out more about Paul’s entry-level MSP Marketing Accelerator training programme
• Paul’s special guest was Steve Taylor from RocketMSP talking about current trends in MSP marketing (during which Steve mentioned the content marketing service MSP Marketing Edge)
• Many thanks to growth expert Jonathan Jay from The Dealmaker’s Academy for recommending the books Business Buying Strategies and Common Sense: Direct Marketing
• Please recommend a book you think will inspire other MSPs here paulgreensmspmarketing.com/podcastbooks
• Paul’s special guest on December 8th will be technology leadership expert R Michael Anderson talking about how to truly be a better leader
• Please send any questions, ideally in audio-form (or any other feedback) to hello@paulgreensmspmarketing.com

Episode transcription

Voiceover:

Fresh every Tuesday for MSPs around the world. This is Paul Green’s, MSP Marketing Podcast.

Paul Green:

Pinch, punch it’s the first of the month. Welcome to December and episode 55 of the podcast. Here’s what we got coming up for you this week.

Steve Taylor:

As crazy as that trend sounds is a lot of MSPs don’t know how to market.

Paul Green:

We’re also going to be talking about a clever way to manage all of those questions that come in from your technicians every single day. All the tech inquiries handled in one clever place. Plus we’ve got two books suggestions from business buying expert, Jonathan Jay. He’s going to join me at the end of the show with two really great books that you should get.

Voiceover:

Paul Green’s MSP Marketing Podcast.

Paul Green:

So I bought something a few weeks ago, and it’s both ins...