Description

In this week’s episode

• Whatever you think of LinkedIn, one thing’s clear – you need to build an audience there… and then grow your relationship with your contacts by giving them valuable content. This week Paul talks about how frequently you should be posting content on LinkedIn
• Also on the show this week, a cyber security expert joins Paul to discuss how you can best demonstrate value to your clients around your security offerings
• Plus ever read a great book, but then forgotten the ‘take-away’ points? Paul has a fantastic solution to keep your knowledge alive

Show notes

• Out every Tuesday on your favourite podcast platform
• Presented by Paul Green, an MSP marketing expert
• In talking about how often to post on LinkedIn, Paul mentioned the content about maximising LinkedIn from Episode 63
• To buy or create a visual representation of your favourite book, you could try platforms like visualsynopsis.com, readingraphics.com, Pinterest, fiverr.com or upwork.com
• Find out more about Paul Green’s MSP Marketing Edge
• Paul’s special guest was Bob Layton from Digital Defense talking about how to demonstrate value with cyber security protection
• Thank you to Jake Gardner from Gunners Office Equipment for recommending the book Question-Based Selling by Tom Freese
• On May 25th Paul will be joined by Christian Fleming from Northstar IT talking about how to grow with great video marketing
• Please send any questions, ideally in audio-form (or any other feedback) to hello@paulgreensmspmarketing.com

Episode transcription

Voiceover:

Fresh every Tuesday for MSPs around the world. This is Paul Greens MSP Marketing Podcast.

Paul Green:

Hi. Hello, and welcome to the show. Here’s what we’ve got coming up for you this week.

Rebecca Finken:

A lot of entrepreneurs, they run their businesses on egos and subjective emotions, which doesn’t always give you the real true picture.

Paul Green:

We’ve also got a great book suggestion later on about how looking after your people better can actually help your bottom line. I’ve also got an opportunity for you to get a free copy of my book on MSP marketing. If you don’t already ha...