Description

In this week’s episode

• There are good times and bad times to talk strategically with clients. In this week’s show, Paul wants to make sure you don’t find out it’s a bad time the hard way. You’ll discover the best times to do strategic review meetings
• Also on the show this week, a great piece on offline marketing. Sure, online tools are easy (Facebook, Google, email etc), but there are a load of other offline tools that are just as powerful
• Plus listen out for a fantastic interview with an MSP with a pretty unique pricing model and a book suggestion that could transform your MSP

Show notes

• Out every Tuesday on your favourite podcast platform
• Presented by Paul Green, an MSP marketing expert
• In talking about strategic reviews, Paul mentioned vCIO Toolbox and Managed Services Platform as example tools
• Listen back to Episode 12, all about the concept of the ‘impact box’
• Find out more about Paul Green’s MSP Marketing Edge
• Here’s just a selection of the ‘video greeting cards’ on Amazon that you could send in your impact box
• Register for a free copy of Paul’s book
• Paul’s special guest was Ernest Murray from Genuine Technology Group talking about his unique pricing and bundling model
• Many thanks to Luis Giraldo from N-able for recommending the book Value-Based Fees by Alan Weiss
• On June 15th Paul will be joined by Ian Maclellan from Cloudstream Technology talking about how he bought 10 MSPs in 5 years
• Please send any questions, ideally in audio-form (or any other feedback) to hello@paulgreensmspmarketing.com

Episode transcription

Voiceover:

Fresh every Tuesday for MSPs around the world, this is Paul Green’s MSP Marketing Podcast.

Paul Green:

Well, hi there. It’s great to be back with you. Here’s what we got coming up on the show this week.

Ernest Murray:

We do not have a per user price and we do not have a per workstation price.

Paul Green:

We’ll be talking about the offline marketing tools that you should be using. Almost everyone talks about online marketing tools these days, I find that the of...