Welcome to Episode 316 of the MSP Marketing Podcast with me, Paul Green. This week…
The amount of information and ideas is increasing all the time, and it’s so easy as an MSP to feel like you are falling behind. But you don’t have to be a slave to all the digital noise out there. In fact, it’s much more powerful if you block it out and instead find and protect a little bit of time every day to do this core activity. Let me tell you how to ignore the noise, what this activity is and why the world’s most successful MSPs do this every day.
Let’s talk about learning. Now, wait, before you roll your eyes and think, oh Paul, I just don’t have time for training, stick with me for a second because I’m not talking about signing up for an MBA or sitting in a three day marketing seminar with bad coffee and uncomfortable chairs.
I’m talking about setting aside 30 minutes a day to learn something that makes you better… as a business owner, as a leader, as a marketer, as an MSP.
Half an hour, that’s it. I mean, it doesn’t sound much, but over a year, even if you’re just doing it weekdays, that’s well over a hundred hours of focused improvement. Imagine what you could learn, what you could change in that time. And the best part is, learning doesn’t have to be formal. In fact, the best kind of learning often isn’t formal. You could be listening to a business audiobook just while you’re walking the dog – that’s learning. You could be watching a great YouTube channel or listening to or watching a podcast while you’re making lunch – that’s learning too. You could go for a coffee, sit outside and actually read that book that you bought six months ago. You know, the one that’s been sitting on your desk looking at you accusingly gathering dust. All of this counts.
The point isn’t what you are learning or how you are learning it, it’s that you are building a habit, a routine of small daily improvements. Because that’s how the most successful business owners think. They’re constantly upgrading themselves, not in big leaps, but in consistent steps. And as you run an MSP, there is a lot to learn. Marketing, leadership, sales, strategy, systems, time management. I mean even personal stuff like mindset or communication. Every small improvement in all of these areas has a direct effect on your business, which has a direct effect on your personal life and your earning capacity.
